Media, entertainment marketers ramp up digital efforts. The first quarter of 20 shows more women and older consumers buying books, continued growth for ebooks, and more ipads being used for ebook downloads. Audiobook trends for 2016 the audiobook industry is growing at the same rate as ebooks did from 2011 to 20. Find industry analysis, statistics, trends, data and forecasts on childrens book publishing in the us from ibisworld. In addition, trade book fairs commonly offer seminars and debates on industry trends and a programme of social and networking encounters. Digital publishing trends for 2016 as predicted by. Childrens book publishing in the us industry data, trends, stats. Trends magazine, a publication by audiotech, aims at forecasting business trends. Growth of the global book publishing revenue 20182023, by region. Native advertising is one of the hottest topics in the publishing industry today. We use the american association of publishers data to take the pulse of the overall book market, and ereading in particular. May 08, 2020 publishing trends is an incisive monthly newsletter that provides news and opinion on the rapidly changing world of book publishing in all its forms. Amazon steps up its battle with the book industry the new. Popular social trends books meet your next favorite book.
Some of it is an educated guess based on certain trends we see in the industry and in society at large. Trends range in categories such as demography, ecology, economic outlook, finance, internet technology, nano technology, politics, security. Book stores and retailers industry analysis, trends. Readers take a pleasure in a physical book that does not translate well on to digital. Book industry statistics from 2011 57 books are purchased per second almost 5 million books per day 6% of the book market account for ebook sales. If last year we were embarking on the golden age of conversion optimization, this year finds us fully entrenched in it. Despite an overall drop, the numbers show promise for an industry that many. Jul 22, 2016 here are 10 trends shaping your future as a writer andor publisher. More books will highlight strong female characters. This octobers data revealed that trade publishing revenue book publishing excluding education was down slightly.
As a percentage of total us digital ad spending, media will hover around 5. Although the figures represent a dip from last year, this figure is still in line, statistically speaking, with polls since 2011. Notable trends from 2012 include ecommerce taking the lead as the largest channel for book sales, growth in the ebooks category, and paperbacks remaining the most popular format for readers. One major theme is the establishment of testing as a widely accepted business practice. Digital publishing trends for 2016 as predicted by publishers. Book publishing in the uk industry trends 20142019 book publishing in the uk industry outlook 20192024 poll average industry growth 20192024. Dec 19, 2017 just the right book at the right time i n a series of five points, the editors of scholastic have set out predictions of what they think will be the top trends in childrens books for 2018. With the advent of digital information systems, the scope has expanded to include electronic publishing such as ebooks, academic journals.
Dec 18, 2015 audiobook trends for 2016 the audiobook industry is growing at the same rate as ebooks did from 2011 to 20. Theres more than ever to read and people are reading more books than ever. That number is actually down from peaks at 28% in 2014 and 2016. Oct 15, 2012 some of it is an educated guess based on certain trends we see in the industry and in society at large. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Book industry trends, statistics and analysis the trends for the book industry are covered while outlining the size, outlook, market share, sales, value and revenue growth of the industry. International publishers association ipa, wipo publication year. So bear with me as i tinker with some of the things that are either influencing trends or are trends within themselves. New trends 2016 were delighted to report that, on tuesday 6th september 2016, bics new trends in publishing seminar took place at the beautiful stationers hall, london a great space to contemplate the future of the book industry and network with colleagues and other bic members.
Professional book fairs are, in essence, a marketplace where literary agents pitch titles to publishers and rights are traded. It covers approximately 85 percent of trade print books sold in the u. Jan 18, 2016 publishing trends in 2016 with jane friedman. In fact, in 2016 ebook sales fell for the second year in a row as printed book sales increased. Heres what the publishing industry looks like in 2020. Get up to speed on any industry with comprehensive. The top 8 marketing trends for 2016 widerfunnel blog. Global audiobook trends and statistics for 2018 december 17, 2017 by michael kozlowski 14 comments audiobooks are the fastest growing segment in the digital publishing industry. May 10, 2017 amazon steps up its battle with the book industry. Aaps more than 300 members include most of the major commercial publishers in the united states, as well as smaller and nonprofit publishers, university presses. The state of the publishing industry in 5 charts jane friedman. Trends in consumer book buying infographic news for authors.
More than 1 billion copies were sold, making paperbacks over a third 36. Trends in consumer book buying infographic news for. Romance novels regularly top the major bestseller lists new york times. Contrary to the belief that ebooks are taking over the world, print and the written word are most decidedly not dead yet. For a more indepth look at email marketing and list building, ive created this free guide to help you with the why and the how of building a list of engaged and supportive readers. Cracking the code to building a responsive email list and why youd want to. Subscribers receive trends magazine every month for one year. The major licensing trends of 2016 publishers weekly. Native advertising trends 2016 the magazine industry. Popular future trends books meet your next favorite book.
Publishing trends is an incisive monthly newsletter that provides news and opinion on the rapidly changing world of book publishing in all its forms. Ebooks published by traditional publishers declined by 11% from 2015 to 2016. Five key trends in the book market news for authors. Growth rates will begin to slow starting in 2016 and taper off to 9. Paper is popular, science fiction rises, longform nonfiction dips originally published january 10, 2016 at 7. The book industry isnt dying, its thriving with an ebook. Traditional publishers are losing ebook market share to the nontraditional market of indie authors, small presses, and amazons own house imprints. Jane friedman has over 15 years experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. According to, audio books are the fastest growing segment of the publishing industry. The state of the publishing industry in 5 charts jane.
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more. Publishing trends news, opinions, and stats in the changing. International editors observe trends in the german book market in feature articles by guest contributor august 2, 2016 contrasts and comparisons. A forecast for the 21st century by george friedman, the third wave by alvin toffler, the second machi. Amazon steps up its battle with the book industry the. Book stores industry price trends rise and fall in market prices are affectedd by supply, demand, and the cost of goodsservices sold. New trends in publishing 2016 book industry communication.
Author earnings estimates amazons ebook sales grew by 4 percent in 2016. Booknet canada is a nonprofit organization that develops technology, standards, and education to serve the canadian book industry. Traditionally, the term refers to the distribution of printed works, such as books, newspapers, and magazines. Founded in 2002 to address systemic challenges in the industry, booknet canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country. Publishing trends news, opinions, and stats in the. Besides the us, major countries for book sales include china, germany, and the uk. Bic new trends in publishing seminar new trends 2016. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. A publishers association report succinctly captured the reason for this trend. As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels. Every major publisher are ramping up production trying to get more titles out the. Jul 22, 2016 the major licensing trends of 2016 licensing international expo highlighted key licensed publishing formats and new book deals. We reached out to some of our industry friends for their thoughts on the key developments in the book market in 2017. Recently released pew research center data shows that 72 percent of americans have read, or at least partially read, a book in the last twelve months.
Dec 18, 2017 in fact, in 2016 ebook sales fell for the second year in a row as printed book sales increased. Book publishers represent less than a sixth of the publishers in the united states. The book industry isnt dying, its thriving with an ebook assist. Book publishing in the us industry data, trends, stats ibisworld. Here are 10 trends shaping your future as a writer andor publisher. But that does not mean that books have ceased to be important to amazonand. Book industry statistics from 2011 57 books are purchased per second almost 5 million books per day 6% of the book market account for e book sales. Us editors observe trends in the german book market. Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Publishing trends in 2016 with jane friedman the creative penn. It economics facilitates our understanding of the wellbeing of societies and the challenges they face.
Find industry analysis, statistics, trends, data and forecasts on book publishing in the us from ibisworld. The challenges facing ebook publishing industry in taiwan. Most books are published by a small number of very large book publishers, but thousands of smaller book publishers exist. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. Book sales have risen strongly since 2008, not coincidentally since ebooks came on the scene. Jan 27, 2017 we reached out to some of our industry friends for their thoughts on the key developments in the book market in 2017. Over the years, the book industry has remained a massive, greatly influential global consumer market. Book industry statistics from 2011 57 books are purchased per second almost 5 million books per day 6% of the book market account for e book sales 28 million us adults are e book readers, double from 2010 4.
The major licensing trends of 2016 licensing international expo highlighted key licensed publishing formats and new book deals. Why traditional media and publishers are ignoring the shadow industry of selfpublished books and continuing to report dipping ebook sales and rise in print, even though they are ignoring potentially 33% of the market. Ten years ago, ebooks accounted for less than 1% of the trade book market. Statelevel information can identify areas with higher and lower industry market share than average. The numbers reflect the level of selfpublishing activity and reveal trends such as the relative growth of print versus ebook formats. Below is widerfunnels list of the top 8 marketing trends of 2016. She teaches publishing at the university of virginia. Npd bookscan is the gold standard in pos tracking for the publishing market. With the recent rise of podcasts and incar and home streaming, audio books are experiencing a bump in popularity as well. These 7 charts capture some of the most important trends taking shape right now. Industry growth is expected to come in large part from india, driven by the countrys expanding middle class. Growth and maturity in the selfpublishing industry uksg. Any exercise in naming these trends bears the risk of expressing the obvious or being out of date the moment they are stated.